Hayden-hero-4@2x
Hayden-logo
Building-1@2x
Building-2@2x-1
Building-3_2@2x

What we did:

+ Brand Identity

+ Illustration

+ Cartography

+ Data Visualization

+ Print and Digital

The Hyder + Krasnoff studio was engaged to develop a brand identity and marketing materials for Hayden RT 2. This premier biomedical/office campus is the first of it's kind in Greater Boston's largest submarket.

We designed a visual system that captures the technical aspects of the top-of-the-line development. The square motif reflects both the individual buildings that make up the campus while also alluding to the periodic table. These nods to science and discovery are deepened with clean, but vibrant colors and precise layouts.  

1-column_orange-square
Hyden-logo-2@2x
Graphic-3
Branding@2x

+ Business Cards
+ Letterhead
+ Pocket Folder
+ Marketing Collateral

Stationery@2x
Brochure-1@2x-1
Hayden-text-1
Brochure-2@2x-1
Hayden-text-2
Brochure-3@2x-1
Hayden-text-3
Hayden-text-4

The finished visual system is fully thought out, with dynamic movement that can apply both statically in digital and print applications and yet also be in motion for graphics, animations, and videos.

Ipad-2@2x

START A PROJECT

INTERESTED IN WORKING WITH US?

primary-logo-white

START A PROJECT

Hyder + Krasnoff
262 West 38th Street STE 1006
New York, NY, 10018
646-918-7016

©2023 Hyder + Krasnoff, LLC. All rights reserved.